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A View of the Consumer Internet

A View of the Consumer Internet

by Michael Olson  ,
http://PleiadesTechnologyFutures.com,
blog http://PleiadesTechnologyFutures.blogspot.com

At the February 7th CTC meeting we had a great presentation by George Zachary of Charles River Ventures on his view of the social network-driven consumer Internet. George brought to the group insights derived from his experience in the venture capital industry, the social network Internet and the Hollywood movie culture. He shared his thoughts on what that means with the rise of social networks and the ability to derive revenues on the evolving Web. You will find my outline of his presentation below but let me highlight some of the thoughts embedded in the outline.

Breaking the Cache Bank

At the recent CoolTech Club meeting we enjoyed an excellent presentation by William Norton , Equinix co-founder and Chief Technical Liaison. Bill presented his calculations on cost of digitized media distribution over various Internet architectures (presentation full paper) .

Apparently, convenient Content Delivery Network (CDN – Akamai and others) architecture has a quite significant price tag – about $0.24 per full-format movie. Some cost improvement can be made by deploying content servers in few major peering points managed by Equinix ( surprise ! ;-)  - cost decrease to about $0.17 per movie. This is certainly improvement over reported $1 spend by Netflix for snail-mail delivery, but still to high for mass adoption (Also , it questionable if existing Internet infrastructure can survive significant volume of video content).

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