The 5 Big Marketing Mistakes Every Manager Makes (and How to Avoid Them)
Wed, 04/08/2009 - 13:45 — StasKhirman
In this brief, interactive, and somewhat cynical view of marketing, author Kevin Epstein presents a view of the “Big 5” mistakes every manager makes – and how you can avoid making the same mistakes.
Filled with real-world anecdotes from his time at Netscape, RealNetworks, VMware and other well-known Silicon Valley success stories, this presentation provides a humorous but practical set of tips for anyone who is exposed to marketing in their job.
04/16/2009 - 19:00
 | April 16,2009 The 5 Big Marketing Mistakes Every Manager Makes (and How to Avoid Them) |
“Experience is the name everyone gives to their mistakes.”
Oscar Wilde
Every marketer makes mistakes. But when you have a limited budget and only a few chances to make your business a success, the goal is to avoid making too many mistakes.
In this brief, interactive, and somewhat cynical view of marketing, author Kevin Epstein presents a view of the “Big 5” mistakes every manager makes – and how you can avoid making the same mistakes.
Filled with real-world anecdotes from his time at Netscape, RealNetworks, VMware and other well-known Silicon Valley success stories, this presentation provides a humorous but practical set of tips for anyone who is exposed to marketing in their job.
PRESENTER
Kevin Epstein is a Silicon Valley marketing executive with several technology patents in his name, founding experience at three successful small-business retail ventures, and almost two decades of subsequent experience in guerrilla marketing tactics at such software industry high-flyers as Netscape, RealNetworks, Inktomi, and VMware. Currently working as an “Executive In Residence” (XIR) at the venture capital firm Mohr Davidow Ventures, Kevin also holds an undergraduate degree in high-energy nuclear physics, an MBA from Stanford (where he teaches the occasional course), authored Entrepreneur Magazine’s book “Marketing Made Easy”, and serves as an outside advisor to various venture-backed and individual entrepreneurial start-up companies. Kevin firmly believes that one doesn’t need have to have a degree in nuclear physics to do great marketing… but it helps.
WHEN
Thursday, April 16,2008
7:00pm - 10:00pm
(Please be on time - we need to close doors at 7:15.
Feel free to call me at 408-4803190 if you need any assistance).
WHERE
DLA Piper
2000 University Avenue
East Palo Alto, California
94303
(Just behind Four Seasons hotel)
(driving directions : http://www.dlapiper.com/global/about/offices/office.aspx?office=12&show=directions )
AGENDA
7:00-7:15 - Welcome and Networking
7:15-7:20 - Welcome address and Club news
7:20-9:00 - The 5 Big Marketing Mistakes
9:00-9:15 - Break and Networking
9:15-10:00 - Open Discussion !
COST: $5 to cover Pizza and soft drinks
Comments
i'll try to make it tonight
I like to support what you're doing.
Regards,
Joe
Pls RVSP
Pls RVSP